{"id":1403,"date":"2017-06-25T11:41:52","date_gmt":"2017-06-25T08:41:52","guid":{"rendered":"https:\/\/imagga.com\/blog\/?p=1403"},"modified":"2019-06-06T15:30:06","modified_gmt":"2019-06-06T12:30:06","slug":"how-ai-changes-real-estate-for-sale-listing-skyrocket-the-role-of-real-estate-agents","status":"publish","type":"post","link":"https:\/\/imagga.com\/blog\/how-ai-changes-real-estate-for-sale-listing-skyrocket-the-role-of-real-estate-agents\/","title":{"rendered":"How AI Changes Real Estate For Sale Listing: Skyrocket the Role of Real Estate Agents"},"content":{"rendered":"

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Nowadays, \u00a0Real Estate Agents offer a ton of options to their visitors to make the right property decision. Listings can have filters like neighborhood medians and cost calculators but what they fail to do is make their properties more searchable. This is where artificial intelligence can give a boost in both traffic and guide users through listings. <\/span><\/p>\n

First, let’s define AI: It is the ability of machines to solve problems through learning over time. It allows machines \u00a0to make logical decisions similar to a human. Why is this useful? Because a human brain can process only a limited amount of data while a machine is limited only by processing power. Thus, \u00a0if I am having a purchasing decision dilemma than artificial intelligence can help me. Let’s look at 5 uses of AI that can influence the real estate industry:<\/span><\/p>\n

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Artificial Intelligence Search<\/b><\/p>\n

AI allows more specific search criteria rather than the traditional approach: location, zip code, area, bedrooms, bathrooms etc. With AI you can search based on criteria such as return on investment and forecasted property value. This aspect of AI-generated query allows real estate agents to have a much later involvement in the decision making process and brings in more qualified customers.<\/span><\/p>\n

How many factors can you elicit with AI?<\/span><\/p>\n

According to<\/span> Google Rank Brain, there are more than 10.000<\/span><\/a> \u00a0A.I. criteria that can be applied in searches, they can change significantly a traditional real estate website. Here is an example of a website using some<\/span> AI in its sidebar search criteria<\/span><\/a>:<\/span><\/p>\n

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AI Powered Chat Bots<\/b><\/p>\n

Probably the most mature technology from this list AI chat box have been in development for a while but it is only until recently that they reached a wider audience. They can perform simple task like booking an appointment, giving you detailed property information, verify contact details and even give insights about which properties will be available next. Naturally, this prediction requires a comprehensive knowledge of the market as well as a lot of data but as chat bots are getting more and more application in consumer-related industries, this process becomes more accurate. As this technology continues to develop, users will be much more inclined to purchase once they reach an agent, meaning the sales funnel will become a much more automated process. By 2020, A.I. chat boxes are expected to handle most of the education phase in marketing departments. One of the best chat bots on the market is done by<\/span> Lokai raising awareness about Ethiopian women<\/span><\/a>.<\/span><\/p>\n

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Maybe this is not enough to understand the power of chat bots. Watch this video to see a natural language processing and artificial intelligence making conversation with a potential buyer:<\/span><\/p>\n