7 Image Recognition Applications of the Future

Did you know that image recognition is one of the main technologies that skyrockets the development of self-driving cars?

Image identification powered by innovative machine learning has already been embedded in a number of fields with impressive success. It is used for automated image organization of large databases and visual websites, as well as facial recognition on social networks such as Facebook. Image recognition makes image classification for stock websites easier, and even fuels marketers’ creativity by enabling them to craft interactive brand campaigns.  

Beyond the common uses of image recognition we have gotten accustomed to, the revolutionizing technology goes far beyond our imagination. Here are seven daring applications of computer vision that might as well belong in a science fiction novel - but are getting very close to reality today.

#1. Creating city guides

Can you imagine choosing your next travel destination on the basis of real-time location information from Instagram photos that other tourists have posted? Well, it’s already out there. Jetpac created its virtual “city guides” back in 2013 by using shared visuals from Instagram.

By employing image recognition, Jetpac caught visual cues in the photos and analyzed them to offer live data to its users. For example, on the basis of images, the app could tell you whether a cafe in Berlin is frequented by hipsters, or it’s a wild country bar. This way, users receive local customized recommendations at-a-glance.  

In August 2014, Jetpac was acquired by Google, joining the company’s Knowledge team. Its knowhow is said to be helping Google’s development of visual search and Google Glass, the ‘ubiquitous computer’ trial of the tech giant.

#2. Powering self-driving cars

In the last years, self-driving cars are the buzz in the auto industry and the tech alike. Autonomous vehicles are already being actively tested on U.S. roads as we speak. Forty-four companies are currently working on different versions of self-driving vehicles. Computer vision is one of the main technologies that makes these advancements possible, and is fueling their rapid development and enhanced safety features.

To enable autonomous driving, artificial intelligence is being taught to recognize various objects on roads. They include pathways, moving objects, vehicles, and people. Image recognition technology can also predict speed, location and behavior of other objects in motion. AI companies such as AImotive are also instructing their software to adapt to different driving styles and conditions. Researchers are close to creating AI for self-driving cars that can even see in the dark.


#3. Boosting augmented reality applications and gaming

Augmented reality experiments have long tantalized people’s imagination. With image recognition, transposition of digital information on top of what we see in the world is no longer a futuristic dream. Unlike virtual reality, augmented reality does not replace our environment with a digital one. It simply adds some great perks to it.

You can see the most common applications of augmented reality in gaming. A number of new games use image recognition to complement their products with an extra flair that makes the gaming experience more immediate and ‘real.’ With neural networks training, developers can also create more realistic game environments and characters.

Image recognition has also been used in powering other augmented reality applications, such as crowd behavior monitoring by CrowdOptic and augmented reality advertising by Blippar.

#4. Organizing one’s visual memory

Here’s for a very practical image recognition application - making mental notes through visuals. Who wouldn’t like to get this extra skill?

The app Deja Vu, for example, helps users organize their visual memory. When you take a photo, its computer vision technology matches the visual with background information about the objects on it. This means you can instantly get data about books, DVDs, and wine bottles just by taking a photo of their covers or labels. Once in your database, you can search through your photos on the basis of location and keywords.

#5. Teaching machines to see

Besides the impressive number of image recognition applications in the consumer oriented market, it is already employed in important manufacturing and industrial processes. Teaching machines to recognize visuals, analyze them, and take decisions on the basis of the visual input holds stunning potential for production across the globe.

Image recognition can make possible the creation of machines that automatically detect defects in manufacturing pipelines. Besides already known faults, the AI-powered systems could also recognize previously unknown defects because of their ability to learn.

There is a myriad of potential uses of teaching machines to perceive our visual world. For example, Xerox scientists are applying deep learning techniques to enable their AI software mimic the attention patterns of the human brain when seeing a photo or a video.

#6. Empowering educators and students

Another inspiring application of image recognition that is already being put in practice is tightly connected with education again - but this time, with improving education of people.

Image recognition is embedded in technologies that enable students with learning disabilities receive the education they need - in a form they can perceive. Apps powered by computer vision offer text-to-speech options, which allow students with impaired vision or dyslexia to ‘read’ the content.

Applications of image recognition in education are not limited to special students’ needs. The technology is used in a range of tools that push the boundaries of traditional teaching. For example, the app Anatomy3D allows discovery of the interconnectedness between organs and muscles in the human body through scanning of a body part. It revolutionizes the way students can explore anatomy and learn about the way our bodies function. Image recognition uses can also help educators find innovative ways to reach ever more distracted students, who are not susceptible to current methods of teaching.   

#7. Improving iris recognition

Iris recognition is a widely used method for biometric identification. It’s most common application is in border security checks, where a person’s identity is verified by scanning their iris. The identification is conducted by analyzing the unique patterns in the colored part of the eye.

Even though iris recognition has been around for a while, in some cases it is not as precise as it’s expected to be. The advancement of image recognition, however, is bringing new possibilities for iris recognition use across industries with improved accuracy and new applications. Most notably, iris identification is already being used in some consumer devices. The smartphones Samsung Galaxy Note7 and Galaxy S8, and Windows Lumia 950 are among the ones already equipped with such a capability.

While recognition is becoming more precise, security concerns over biometrics identification remain, as recently hackers broke the iris recognition of Samsung Galaxy S8. Together with the advancement of computer vision, security measures are also bound to improve to match the new technological opportunities.    

Have you had an experience with AI technology from a movie that years later you seen in real life? Share with the rest of the group and if it enough people like it we can build it together.

The uses of image recognition of the future are practically limitless - they’re only bound by human imagination. What is the practical application of computer vision that you find the most exciting or useful? We’d love to read about it in the comments below.

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The Top 5 Uses of Image Recognition

Not long ago, artificial intelligence sounded like a science fiction prophecy of a tech future. Today machine learning has become a driving force behind technological advancements used by people on a daily basis. Image recognition is one of the most accessible applications of it, and it’s fueling a visual revolution online.

Мachine learning embedded in consumer websites and applications is changing the way visual data is organized and processed. Visual recognition offers exciting opportunities similar to the ones in science fiction movies that made our imagination run wild.

Image recognition has grown so effective because it uses deep learning. This is a machine learning method designed to resemble the way a human brain functions. That’s how computers are taught to recognize visual elements within an image. By noticing emerging patterns and relying on large databases, machines can make sense of images and formulate relevant categories and tags.

From image organization and classification to facial recognition, here are here are six (updated since the initial publication of the blog post) of the top applications of image recognition in the current consumer landscape.  

#1. Automated Image Organization - from Cloud Apps to Telecoms

image organization

One of the most popular applications of image recognition that we encounter daily is personal photo organization. Who wouldn’t like to better handle a large library of photo memories according to visual topics, from specific objects to broad landscapes?

Image recognition is empowering the user experience of photo organization apps. Besides offering a photo storage, apps want to go a step further by giving people better search and discovery functions. They can do that with the automated image organization capabilities provided by machine learning. The image recognition API integrated in the apps categorizes images on the basis of identified patterns and groups them thematically.

Take Eden Photos, a Mac app for photo organization, as an example. It uses Imagga’s image recognition to offer its users image tags, automatic keywording of photos, and auto-categorization on the basis of visual topics. Users can sync their photos’ metadata on all devices and get keyword search in the native Photos app on their iPhones too.

Telecoms are another set of companies that integrate image recognition to improve their users’ experience. They add value to their services by offering image organization and classification for photo libraries, which helps them attract and retain their customers. On the customer side, user experience is improved by allowing people to categorize and order their photo memories.

An illustration of this application is Imagga’s solution for Swisscom. The Swiss telecom needed an efficient and secure way to organize users’ photos for its myCloud online service. With Imagga’s image recognition API installed on premise, Swisscom now offers its customers a safe feature that organizes and categorizes their visual data.   

#2. Stock Photography and Video Websites

clients include stock photography

A powerful commercial use of image recognition can be seen in the field of stock photography and video. Stock websites provide platforms where photographers and videomakers can sell their content. Contributors need a way to tag large amounts of visual material, which is time-consuming and tedious. In the same time, without proper keyword attribution, their content cannot be indexed - and thus cannot be discovered by buyers.  

Image recognition is thus crucial for stock websites. It’s fueling billions of searches daily in stock websites. It provides the tools to make visual content discoverable by users via search. In the same time, image recognition is a huge relief for stock contributors. They get automatic keyword suggestions, which save them a ton of time and efforts. Image recognition can also give them creative ideas how to tag their content more successfully and comprehensively.

Keywording software tools like Qhero have integrated with Imagga’s image recognition AI to help stock contributors describe and tag their content with ease. Such tools analyze visual assets and propose relevant keywords. This reduces the time needed by photographers for processing of visual material. It makes manual keywording a thing of the past by suggesting the most appropriate words that describe an image.

#3. Visual Search for Improved Product Discoverability

Visual Search allows users to search for similar images or products using a reference image they took with their camera or downloaded from internet.

Imagga Visual Search API enables companies to implement image-based search into their software systems and applications to maximize the searchable potential of their visual data. The fashion, home décor and furniture online retailers are already integrating it in their digital shopping experience to increase conversions and decreases shopping cart abandonment while also offering rich media experience to users.

Meanwhile consumers are increasingly adopting this new search habit and Gartner predicts 30% increase in digital commerce revenue by 2021 for companies who redesign their websites and apps to support visual and voice search.  The benefits of Visual Search include enhanced product discovery, delivery where text searches fail and easy product recommendation based on actual similarity. Learn more about the use case of Visual Search in e-commerce and retail.

#4. Image Classification for Websites with Large Visual Databases

A range of different businesses possess huge databases with visuals which is difficult to manage and make use of. Since they may not have an effective method to make sense of all the visual data, it might end up uncategorized and useless.

If a visual database does not contain metadata about the images, categorizing it is a huge hassle. Classification of images through machine learning is a key solution for this. With image recognition, companies can easily organize and categorize their database because it allows for automatic classification of images in large quantities. This helps them monetize their visual content without investing countless hours for manual sorting and tagging.

The best part about automated image classification is that it allows for custom training on top of the general image recognition API. This means that businesses can provide custom categories, which the AI is trained to recognize and use. Our case study on Tavisca is a good example of using custom classifiers in practice and automating the process of hotel photos categorization.

#5. Image and Face Recognition on Social Networks

image recognition

Visual recognition on social media is already a fact. Facebook released its facial recognition app Moments, and has been using facial recognition for tagging people on users’ photos for a while.

While face recognition remains a sensitive ground, Facebook hasn’t shied away from integrating it in users’ experience on the social media. Whenever users upload a photo, Facebook is able to recognize objects and scenes in it before people enter a description. The computer vision can distinguish objects, facial expressions, food, natural landscapes and sports, among others. Besides tagging of people on photos, image recognition is used to translate visual content for blind users and to identify inappropriate or offensive images.   

Image recognition is applied in other ways on social networks too. For example, the SmartHash iOs app employs Imagga’s API to offer its users an easy tool for automatically creating hashtags for their photos. This allows people to successfully share their images online without the need to research and brainstorm hashtags.

Photo recognition has also been embraced by other image-centric services online. Google Photos and Apple’s Photos app cluster photos on the basis of events and places, plus offer face detection. The application of image recognition significantly enhances users’ experience. It helps them organize their photos in meaningful series. They can easily exchange, say, travel photos with friends who were a part of the same trip.

#6. Interactive Marketing and Creative Campaigns

The applications of image recognition are not limited to consumer services only. Advertising and marketing agencies are already exploring its potential for creative and interactive campaigns. It opens new opportunities for learning more about target audiences and serving them with impressive branded content.

Social intelligence today is largely based on social listening. It involves following conversations on social media to learn more about prospects. But today, this knowledge can be gathered from visuals shared online with much higher efficiency. In a sea of abundant and often irrelevant visual content, extracting useful information is possible only through machine learning - or ‘visual listening.’ For example, image recognition can identify visual brand mentions and expression of emotion towards a brand, as well as logo and other brand data that would be otherwise undiscoverable. On the basis of collected information from analyzing images, marketers can better target their campaigns by using customization and personalization.

Besides valuable information about potential customers, image recognition can be used for crafting creative content that engages people and helps build their relationships with brands. To illustrate this: Imagga’s image recognition API was used in a KIA marketing project to create an interactive campaign. By profiling of participants’ image content online, each person is assigned to a different lifestyle group. Then they are matched to the right car that best fits their style among the 36 different car styles offered by KIA.

Celebrating the Power of Image Recognition

Image recognition holds potential for a wide array of uses and industries, so these five examples are certainly not all-encompassing. They do illustrate, though, the diversity of applications that machine learning can offer to businesses that work with large libraries of visual content.

What is your business experience with image recognition? 

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Editor’s Note: This blog was originally published on March 23, 2017 and updated on May 21, 2019 for accuracy and comprehensiveness.

4 Image Recognition Uses By Facebook That Can Improve Digital Asset Management

Using image recognition to identify friends and locations is a common feature on Facebook but this post is not about those simple capabilities of computer vision. We are going in-depth about image recognition and what social networks can do with image recognition.

Besides photo tagging and categorization, Facebook is employing image recognition for a number of other important purposes. The most notable ones include scanning for inappropriate content in its network and enabling visually impaired users to get image descriptions of shared content. Image recognition is also likely to fuel better visual search on the social media.

Facebook’s adoption of image recognition is helping lead the way for a full-fledged revolution of how visual content is handled online. While it’s not the only company that’s developing an image recognition technology, the top social media is used by billions of people around the world daily. This makes it able to set trends and push innovations that other players might not be able to. Facebook has also made a move to open sourcing its image recognition AI, which may turn out to be a game changer in the field.

How Facebook has been using image recognition

Improving user experience with photo tagging and search

The most well-known application of image recognition is the photo tagging feature that Facebook offers since 2010. It’s based on facial recognition that enables automatic suggestions for tagging people on photos. Image recognition also can identify the location of where photos were taken. It’s the technology that powers the ‘Memories’ feature in users’ newsfeed too. While it’s been a huge boost in user experience, the feature has also turned controversial in terms of privacy and even led to lawsuits against Facebook.

In the last months, Facebook announced that it has ramped up its image recognition API. Its image recognition engine called Lumos will power a new way for users to search through their uploaded photos. Instead of looking for an image based on the date, location and tags, they would be able to find a photo by entering a keyword signifying what’s on it.  

If you’re curious to know what Facebook can ‘see’ in your photos, you can check out the Chrome extension that displays the automated image tags it has generated.

Image reader for the visually impaired

Facebook uses image recognition to fuel another important feature in its toolset. It’s the ‘automatic alternate text’ that identifies images to visually impaired users. The image recognition AI generates descriptions of what’s on a photo. In this way, it provides an alternative way for blind users to perceive the content of images. Twitter introduced such a feature in March 2016, and Facebook followed in April 2016.

With the improvements of its image recognition AI in February 2017, Facebook now provides visually impaired people with even better descriptions of photos. Initially, they could get basic information about the main figures on an image. Now the engine can describe what action is taking place in the photo.

Content moderation in action

Learn to smart crop and use it in as thumbnail saving you up to 30% posting time..

Image recognition is used by Facebook to scan for abusive, hateful and obscene content on the social media. It is steadily replacing the need for manual monitoring.

Imagga has developed its own NSFW classifier and offers content moderation solutions that can be used by any company that needs to keep tabs on large amounts of visual content.

Why Facebook’s image recognition breakthroughs matters

While Facebook uses of image recognition can be fascinating, they would not have been so important if the company was not the major player on the tech market that it is today. The significance of its machine learning for visual recognition go far beyond its immediate applications.

Facebook is irrevocably making image recognition mainstream. Other tools and applications are steadily following the example and embedding image recognition in their products and services. This trend holds potential to transform many business venues - from creative agencies and marketing companies to e-commerce businesses. Special applications like Aipoly are even pushing the boundaries and providing a way for blind people to ‘see’ the world around them.

In the marketing field, the popularity of image recognition can fuel enormous amounts of research about online users and overall trends. Advertisers have already realized the huge potential of Facebook’s image recognition capability. Data collected from visual analysis of shared content can inform better-targeted campaigns.

Facebook’s technology is popularizing image recognition, but it’s far from being the only player in the field. Imagga’s API powers the image recognition needs of businesses that do not want to share data with big players like Facebook and Google through its on-premise offering.

What uses of image recognition do you think will change the web and how? Share in the comments section and let’s have a talk.

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Image Recognition Is Changing Interactive Marketing

As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition.

While visual recognition enabled by machine learning has been around for awhile, its potential to boost marketers’ efforts is being discovered only lately. Unlike text, which is easily searchable, visual information online has remained a ‘black box.’ But consumers today share an enormous amount of visual data, which marketers struggle to understand.

How can image recognition help you as an interactive marketer?

Image recognition can help brands make sense of the data contained in the ‘visual web.’ Visual listening through machine learning arms marketers with a powerful tool that they’re seeking relentlessly: relevance of content for their audiences.

Because of the technical capabilities it presents, computer recognition of images allows for creative forms of visual storytelling across media too. This offers powerful methods for engaging people and immersing them in new types of interaction with brands. Through effortless profiling based on the social visual content people share online rather than extensive questionnaires, image recognition opens new doors for personalization.

Here are three top ways in which image recognition is bringing unseen advancements for interactive marketing - and how your creative campaigns can hop on the new tech wave.

Visual listening is on the rise for brands

Until recently, a textual understanding of social media and the content shared there by users was the status quo. But with billions of images created and distributed online daily, brands now realize that social listening focusing on text only is ineffective and simply outdated. The rise of visual social networks like Pinterest, Instagram, Snapchat and Tumblr, as well as the wide use of visuals on Facebook, Twitter and LinkedIn, further pushes this understanding.

Marketers need to analyze enormous quantities of visual material to grasp how people use the currency of ‘visual’ online. While some of them have tried to make sense of images via metadata, this still has not shed enough light on the vast spaces of the visual web.

Speedpost used Imagga Tagging and Object Colour Extraction API to match 36 lifestyles of its prospective customers in the New KIA K5i.

Enter visual listening. This new method for understanding photos and graphics online is enabled by image recognition AI. It enables brands to mine visual content that their audiences are sharing and engaging with. In this way, they can identify patterns, analyze trends and gain valuable business insights. Marketers can use this data to track how visual posts spread online, what type of visuals gain the most attention, and who is engaging with their visual content. And that’s only the tip of the iceberg.

Simply put, visual listening allows marketers to understand how people consume and create visuals in relation to brands. It provides them with a way to read consumers’ emotions and reactions from the visual data they share. This is also a tool for them to discover and benefit from user generated content that promotes the brand and to identify influencers that can be instrumental in their marketing efforts.

For brand protection, image recognition is a handy tool for monitoring how copyrighted visual material is handled online. Brands can also gain insights into their competitors’ visual presence, which can inform their own campaigns.

With image recognition, personalization can flourish

The applications of image recognition for marketing is not limited to visual listening. In fact, it can fuel powerful personalization, so brands can better reach and engage their audiences.

Creative marketing campaigns based on image recognition analysis can be highly targeted and thus can make a real impact. Through gathering insights from visuals, marketers can learn more about the preferences of different target groups. Based on this, they can craft content that engages people better because it’s relevant and personalized. `Instead of using tedious questionnaires that people avoid, it allows brands to learn more about people’s preferences without asking questions. This is done by analyzing the visual content that users have shared online. It empowers brands to tell engaging stories at the right points of contact with people. KIA Motors created an interactive campaign for 36 lifestyles to match its new KIA K5 (Optima) .

How is image recognition used in the financial industry

The Commonwealth Bank of Australia equipped its mobile app with image recognition software that allows people looking for a new house to take a photo of their dreamed home. By analyzing the picture, the app provides them with information on prices, taxes and other details. Furthermore, the app analyzes their personal financial data to inform them of mortgage options for purchasing the house.  

How image recognition created interactive in-store campaigns

Image recognition has a place in the direct shopping experience of consumers by fueling contextual marketing and template matching. Some stores and shopping apps have already integrated image recognition capabilities. People can take a photo of an item they’d like to purchase. Then they receive information about it, locations where they can get it, or even a mobile-optimized page to order it directly.  

Big brands like Macy’s and Neiman Marcus have embedded image recognition in dedicated apps. Customers take photos of clothes and accessories they like, and the app automatically suggests items from the brands’ inventory. Other online and brick-and-mortar retailers have also adopted image recognition to engage customers and make their shopping seamless.  

A well-known example of image recognition in a consumer app is Vivino. People snap a photo of a wine label to get ratings and details about the brand and sort. The app has turned into a popular helper for making an informed wine choice.

How is image recognition used for access control

Another cool example of image recognition for an experimental creative campaign is Imagga’s Hipster Bar hack. During the WdW Festival in 2015, the Rotterdam-based artist Max Dovey hosted an installation called the Hipster Bar. Using Imagga’s image recognition, the camera at the door of the bar would take a photo of the person who wants to enter. Then it would juxtapose it against a database of photos of hipsters. If the person matches the style, they’d be able to enter the bar. The concept used for this art case can be applied in a number of marketing purposes. It is based on custom training of the AI by providing it with relevant visual data.

As these three prominent applications of image recognition illustrate, it holds impressive potential for a number of interactive marketing initiatives. Analysis of previously untapped visual data can inform marketers and help them craft powerful campaigns and on-spot content.

Now that you know what image recognition can do for your marketing would you like to give it a try?

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What's In a Color? The Basics About Image Recognition Color Extraction

Image recognition is bringing revolutionary changes to the ways in which we consume and process information online. Deeply integrated into web pages and apps, it allows us to make sense of visual data in small and large quantities alike as we’ve never been able to do before.

The applications of image recognition are diverse and empowering. Color extraction is one of the most significant and game-changing capabilities offered by computer vision. The possibility to identify and analyze the colors in images gives numerous possibilities to businesses to better use their visual libraries, monetize them, and even increase sales of in-store products.  

How does color extraction through image recognition work? The color API enables analysis of visuals in terms of the colors they contain. It determines the five most prominent colors that are present in an image. Then they can be exported as hex code, RGB triple, specific color name, and parent color name. This makes them easy to use for, say, keyword tagging and categorization.

Let’s delve into the capabilities of color extraction and how you can put it to use for your business.

What does color extraction offer?

The color extraction technology enabled by image recognition has a diverse business and user applications. But how does it make the online experience better?

Color extraction from images allows for keyword tagging of visuals by color. This makes it possible to easily navigate large databases containing visuals. As color differentiation is essential for categorizing images, it allows for searching and browsing based on color tagging.

Keyword tagging for color extraction is done with an API which you integrate into your project. Try it.

Multi-color search is a typical part of color extraction technologies as well. Through using it, you can conduct more complicated search of colors. This means you can identify complex objects that contain more than one dominant color. It also enables multi-color filtering of image search in databases and websites hosted in a color palette functionality.  

With powerful color extraction APIs, you can also identify the colors in the foreground and background of an image. In this way, you can remove the background if needed, or unnecessary elements from the foreground. This allows for more flexibility, so you can focus only on the objects on the image, or on the setting behind them.

How can you use color extraction in your business?

The possibilities that color extraction presents are fascinating, but the best part is that they can boost user experience and product visibility for your business.

Let’s consider how an e-commerce website selling clothes can benefit from color extraction. The color API can analyze the photos of all garments and provide the five predominant colors for each item. The color keywords are then attributed to the product.

When a buyer is searching in the online store for, say, rocker jeans in black, they can just filter the products on the website by the color of their preference. With Imagga’s color API, the user can even type in the exact name of the color they’re looking for. This is especially useful for color blind people, as the color extraction would allow for differentiation of shades and nuances that they would not be able to make otherwise.

Take virtual wedding planners as another example for the commercial uses of color extraction. By using a coloring API, they can offer automated color analysis for couples who want to decide on their wedding color palette. It would allow for uploading a photo with the color preferences of the client. On the basis of its analysis, the color extraction tool would offer similar color combinations.   

Another great use of color extraction is suited for image-based platforms such as Pinterest. If multi-color search is integrated with fashion and design inspiration websites and apps, this would allow users to conduct a color search of immensely large visual databases. They would be able to create groups of images and albums categorized by colors. Besides significantly improving the user experience, this feature can also be monetized by businesses. The color search and categorization can be used by a wide variety of platforms such as design, photography, painting, interior design, and more.

Learn how you can integrate color extraction with ease

Integrating color extraction in your website or app doesn’t need to be complicated. Imagga’s color extraction API is offered as a service. You don’t have to install anything. You just send HTTP requests to our servers in the cloud and get thousands of images processed in a matter of hours.

What are your top examples of using online color extraction? We’d love to hear about your creative approach in the comments below.

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How Image Recognition Powers the Stock Photo and Video Industry Today

Stock photography and videography have become popular work options for many visual professionals seeking freedom and creative expression. At the same time, royalty-free images and videos are constantly needed across industries: from advertising agencies to the marketing departments of a wide range of businesses across the globe.

Besides creating the visual assets, stock contributors often need to take care of the technical details such as uploading, organizing and tagging with keywords the images and videos. Since success in the industry often means developing huge visual databases, this process can get time-consuming and tedious.  

Forward-looking stock websites have started embedding image recognition AI in their platforms to address the need for faster and more efficient keyword tagging. Tools like Qhero use image recognition to offer intelligent keywording to stock contributors of major stock websites like iStock. Using Qhero is very easy, simply upload your photos and they choose for which one you want to receive AI generated tags based on image recognition. Then you can choose the keywords that match the description of the image or simply validate them all. 

How accurate are Artificial Intelligence suggested keywords?

Until recently, it was seen that image recognition cannot offer the high level of precision in keyword tagging that is expected. This led to the gradual adoption of computer vision for stock photo and video tagging. Today, the power that AI image tagging offers has changed this perception in the field. More and more stock photography and videography platforms are embedding AI to facilitate the process of keyword metadata enhancement. Here’s how the advancements in image recognition are fueling the progress in the stock photo industry.

Keyword suggestions for stock contributors

One of the main uses of image recognition AI is to help stock photo and video contributors describe their content with automatic keyword suggestions. Artificial Intelligence identifies the main objects, backgrounds, and themes in a visual. Then it generates a set of keywords with very high accuracy.

The approach to keyword tagging adopted by stock websites is mostly semi-automated. Image recognition technologies like Imagga suggest relevant keywords. The contributor has to manually approve them so that they are attributed to the visual.

Keyword suggestion powered by image recognition AI can save enormous amounts of time for stock contributors uploading royalty-free photos, vector graphics, and videos. They often upload large volumes of visuals, which need to be properly tagged with keywords, so that they are discovered by buyers. It usually takes time for contributors to get a hold of good keyword tagging that will bring them sales. They also need to predict buying trends and adjust keyword tagging accordingly. By automating with an advanced technology like computer vision, this process can be facilitated and improved.

Additionally, stock photography and videography websites have specific requirements on the number, quality, and theme of the tags. Contributors have to comply with these rules in order for a visual to go through the website’s approval process. This can mean hundreds of hours of manual tagging, which makes automated keyword suggestions so precious for contributors.  

Besides saving a ton of time, keyword suggestions can save contributors money as well. Some professional stock photographers are paying specialized agencies to manually tag their images with relevant keywords. With image recognition providing automatic keyword suggestions, they have a viable option to switch back to handling the tagging on their own.  


The AI-powered keywording functionality for QHero created by Imagga is a good illustration of how image recognition can speed up tagging of visuals. With the help of our API, intelligent keyword suggestions are now offered in the QHero image uploader software to assist stock contributors with their keyword tagging.

Robust search options for stock users

Keywords are important metadata not only for search engines but also for the stock photo and video websites. Adequate keyword tagging helps platforms categorize their visual content and make it discoverable for buyers. By providing AI-powered search options, image recognition can make discovering images faster and more efficient.

Image recognition can enhance visuals’ indexing for stock websites, so content can become more easily discoverable. Stock contributors get automatic keyword suggestions that complement their manual keyword tagging. The keyword attribution process is thus enriched and can be more widely encompassing, as a greater amount of relevant keywords can be attributed to the stock visuals.  

Improved discoverability of stock visual content brings immense benefits for all parties involved. Stock photo users can find the visuals they need seamlessly. This makes their experience with stock platforms better. This, in turn, can help boost stock photo sales.

Content that was underperforming because of poor keyword tagging gets better exposure. Newly uploaded visuals automatically get more advanced tagging. This translates into direct financial benefits for both contributors and stock platforms, which earn a percentage of every sale.

You can see a good example of how image recognition was integrated into a popular free stock photo platform in Imagga’s Unsplash case study. Unsplash is a website that offers royalty-free images for free download. Photo contributors may not always have the time to add enough keywords to their images, as they don’t get direct payment. With Imagga’s technology, this process was automated.

Our computer vision API allowed Unsplash to offer advanced search options for its users. Besides traditional search of photos by keyword, all photos are discoverable by categories such as nature, people, and the like. Today more than five million searches are conducted with an Imagga-powered Unsplash search capability.  

The creative market today can greatly benefit from AI-powered keyword tagging. Stock photographers and videographers can save time and money in the tedious process of attributing keywords to their visual assets. In the same time, stock buyers can get improved search options and easier content discovery.  

What are the benefits of image recognition in your project? We’d love to get your insights in the comments below!

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11 Female Researchers Who Made a Big Impact on Artificial Intelligence

What do you imagine when you hear about an ‘artificial intelligence researcher’?

We bet that for most of us, the cliche image that comes to mind is a serious-looking professor with very thick rim glasses. But don’t worry: your concepts are about to change.

In the exciting field of AI and machine learning, women today have carved their rightful place through their astounding achievements. From Asia to the U.S., female researchers have made considerable contributions to advancements in artificial intelligence.

Here are 11 of the most impressive women in AI today, and why their work has made a difference in the field.

#1. Fei-Fei Li


A name that certainly belongs to the list of outstanding women in AI is Fei-Fei Li. She is the Director of the Stanford Artificial Intelligence Lab and the Stanford Vision Lab. Fei-Fei Li got her Ph.D. from the California Institute of Technology. Currently, she is an Associate Professor at the Computer Science Department at Stanford University.

Her most prominent work is in the field of computer vision. Fei-Fei Li is a part of scientific teams that have made advancements in image recognition software. Their experiments have taken image recognition beyond simple identification of objects in visuals - to recognizing scenes and generating descriptions of them in English.

The team of researchers achieved this through working with neural networks, software programs that mimic the way the human brain operates. This allows AI to train itself into recognizing patterns without input from researchers. In the case of Fei-Fei Li’s team, they used neural networks that could recognize what’s in the images and could then condense this in language forms.  

#2. Jia Lin

Another bright mind at the Department of Computer Science at

Stanford University is Jia Li. she received her Ph.D. degree at the same university.

Jia Li has been the leader in the Visual Computing and Learning Group at Yahoo! Labs for three years. Later on, she became the Head of Research at Snapchat. In 2016, Google got her on board of its Google Cloud Machine Learning group.

Besides her academic research in computer vision, machine learning, and mobile vision, Jia Li is known for her innovations at Snapchat. Under her guidance, the app introduced a new type of emojis that interact with the environment the user is shooting.

#3. Maria Petrou

The late Maria Petrou was a Greek-born scientist who focused her work on digital image processing. She got her Ph.D. degree from Cambridge University and later had a postdoctoral position at Oxford.

One of her most important contributions to the image recognition field was the ‘trace transformation,’ a technique used in the development of face recognition software. Her work was also focused on segmentation that allows easier identification of edges and simple forms in fuzzy visuals. Maria Petrou was also an active member of organizations like Women in Science and Engineering and the Women's Engineering Society.

#4. Ruzena Bajcsy

Ruzena Bajcsy got her first Ph.D. degree in 1967 from the Slovak Technical University. In 1972, she also received a Ph.D. in computer science from Stanford University. Currently, she is a Professor of Electrical Engineering and Computer Sciences at the University of California, Berkeley. She is also the Director Emeritus of the Center for Information Technology Research in the Interest of Science (CITRIS).

Ruzena Bajcsy contributions to AI are in the fields of computer vision, robotics, and human modeling. She has published her research extensively in hundreds of papers. Among a number of awards and acknowledgments, she also received the 2013 IEEE Robotics and Automation Award for her work in computer vision and medical robotics.  

#5. Ellen Hildreth

Ellen Hildreth obtained her Ph.D. at the Massachusetts Institute of Technology. She is a Professor of computer science at Wellesley College, specializing in computer vision and visual perception.

Ellen Hildreth is known for the Marr-Hildreth algorithm, which was invented by her and David Marr. It is a method used in image recognition for detecting edges in the visuals. In her teaching and research, she also has a substantial contribution in the field of vision that combines computer systems and learnings from neuroscience and psychology.

#6. Francesca Rossi

Moving to the European continent, Francesca Rossi is certainly a name worth mentioned. She is a Professor of Computer Science at the University of Padova in Italy, with a Ph.D. in Computer Science from the University of Pisa in 1993.

Currently, Francesca Rossi works at the IBM T.J. Watson Research Center. Her research interests are in the fields of constraint reasoning, preference modeling, and multi-agent systems. She is the author of hundreds of scientific research papers. Francesca Rossi is also one of the editors of Handbook of Constraint Programming. She has received a number of AI awards for her contributions.

#7. Corinna Cortes

Corinna Cortes is a Danish-born computer scientist. She received her Ph.D. in Computer Science from the University of Rochester. Today she is the Head of Google Research in New York. Her previous position was at AT&T Labs - Research, where she worked for more than 10 years as one of the leading researchers.

The main contributions of her work are in machine learning, and more specifically, in support vector machines and data mining. She received the Paris Kanellakis Theory and Practice Award for her contribution to support vector machines research and development. The AT&T Science and Technology Medal in 2000 was awarded to Corinna Cortes for her work in data mining.

#8. Catherine Havasi

Catherine Havasi received her Ph.D. degree in Computer Science from the Brandeis University. She developed an interest in artificial intelligence already in her childhood. Her inspiration came from Marvin Minsky’s book The Society of Mind.

Havasi is CEO and co-founder Luminoso, a company that develops AI and natural language processing to help businesses get more from their data. She was one of the creators of the MIT’s Open Mind Common Sense project, and also one of the people behind ConceptNet, an open-source natural language artificial intelligence program. Catherine Havasi was named one of the “100 Most Creative People in Business” in 2015 according to Fast Company.

#9. Cynthia Breazeal

Cynthia Breazeal received her Sc.D. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology where she became the creator of the Kismet robot. Today she is an Associate Professor of Media Arts and Sciences at MIT and the founder of the Personal Robots Group at the Media Lab.

Breazeal’s contributions to social robotics and human-robot interaction are definitely noteworthy. She is the author of hundreds of research articles in the field, as well as of the book Designing Sociable Robots. She is also the Chief Scientist at Jibo, Inc., the first family robot.

#10. Bin Yu

Bin Yu is another female researcher worth mentioning for her work in artificial intelligence. With a Ph.D. in Statistics from University of California at Berkeley, the Chinese-American researcher is a Professor of Electrical Engineering & Computer Science at the same university today.

Bin Yu is the author of more than 100 papers on topics as vast as machine learning, information theory, signal processing, remote sensing, and neuroscience. In 2006, she was the co-recipient of the Best Paper Award of IEEE Signal Processing Society.

#11. Danica Kragic

The Croatian-born Danica Kragic received her Ph.D. in Computer Science from the the Royal Institute of Technology, KTH, in Sweden. She is currently a Professor at the School of Computer Science and Communication at the same institution.

In 2016, Danica Kragic was awarded as a Fellow of the Institute of Electrical and Electronics Engineers (IEEE) because of her work in vision-based systems and robotic object manipulation. She is interested in building systems that interact with people in the most ‘human’ ways possible. She is leading the Computer Vision and Active Perception Lab at KTH, and is the director of Centre for Autonomous Systems. Many of her research projects are financially supported by EU grants, and she takes part in numerous EU science programs.

Do you agree with our list? Which female researchers should have made it?